About

Made From the Ground Up

I'm Zoary. I'm from a small town where there was hardly anywhere to buy clothes. If you wanted something that actually felt like you, you weren't finding it here.

So I started making my own.

That's how Zoary La Rue began. Hoodies and zip-ups for cool nights. Sweats and sets for every day. Bodysuits and athleisure built to move. Every piece carries my name, because every piece is personal.

Why the name

Zoary is my great-grandma's name. I chose it because I wanted this brand to stand apart, different and unique from every other streetwear brand out there.

Small town, big energy

Coming from a small town doesn't mean thinking small. These pieces are for everybody who reps where they're from, even when where they're from gets overlooked.

Clothes that say something

My tees carry messages I believe in, like "No Greater Love" and "Misunderstood." What you wear should say something about who you are, not just look good.

Thank you for rocking with something built from the ground up. Wear it loud. Wear it proud.

- Zoary

Shop the collection

• Best Sellers
• Women's Tops · Women's Bottoms
• Men's Tops · Men's Bottoms

Questions about sizing or an order? Get in touch.